Content Creator

Univerlist is a leading provider of innovative solutions for individuals aspiring to study abroad. Our platform connects students with prestigious universities worldwide, offering comprehensive resources and support to guide them through the process of exploring educational opportunities abroad.

We are seeking a creative and passionate Content Creator to join our team. The Content Creator will be responsible for developing engaging and relevant content for our social media platforms, helping to promote our platform, increase brand awareness, and engage with our target audience effectively.

Key Responsibilities:

• Content Strategy: Collaborate with the marketing team to develop a content strategy aligned with the company's goals and objectives, including content themes, topics, and messaging for social media platforms.
• Content Creation: Produce high-quality and visually compelling content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, such as posts, videos, stories, graphics, and animations.
• Copywriting: Write creative and engaging copy for social media posts, captions, and hashtags, tailored to each platform's audience and tone of voice, to capture attention and drive engagement.
• Visual Design: Design and create eye-catching visuals, graphics, and multimedia assets to accompany social media posts and enhance the overall visual appeal and storytelling of our content.
• Content Calendar Management: Develop and maintain a content calendar to plan and schedule social media posts in advance, ensuring consistent and timely posting of content across all platforms.
• User Engagement: Monitor social media channels for user comments, messages, and mentions, and actively engage with our audience by responding to inquiries, comments, and feedback in a timely and professional manner.
• Community Building: Foster a sense of community and belonging on social media platforms by initiating and participating in conversations, discussions, and user-generated content (UGC) campaigns to encourage interaction and brand advocacy.
• Campaign Support: Support marketing campaigns and promotions by creating and curating content for social media platforms, aligning with campaign objectives and target audience interests.
• Performance Analysis: Monitor and analyze key performance metrics, such as reach, engagement, and conversion rates, using social media analytics tools to track progress, identify trends, and optimize content strategies for maximum impact.
• Stay Updated: Stay informed about social media trends, best practices, and new features, and proactively recommend innovative content ideas and strategies to enhance our social media presence and effectiveness.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field (Master's degree preferred).
• Proven experience in content creation, copywriting, and social media management, preferably in the education, travel, or international sectors.
• Strong creative thinking and storytelling skills, with a passion for crafting compelling and engaging content that resonates with diverse audiences.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Excellent written and verbal communication skills, with the ability to adapt writing style and tone for different social media platforms and audiences.
• Knowledge of social media platforms, algorithms, and best practices, with hands-on experience managing social media accounts and campaigns.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines effectively in a fast-paced environment.
• Creative mindset with a keen eye for visual aesthetics and a passion for staying updated on emerging trends and technologies in content creation and social media.

Join Our Team:

If you are a creative and results-driven Content Creator with a passion for storytelling and social media, we invite you to apply for the position at Univerlist. Together, we can create engaging and impactful content that inspires and empowers students to pursue their educational dreams abroad.